Social Media & Competitive Analysis

 A S.W.O.T. analysis (Strengths, Weaknesses, Opportunities, and Threats) helps you assess your competitors' social media presence:

✅ Strengths – What are they doing well? Are their posts engaging? Do they have a strong brand voice? 

✅ Weaknesses – Where are they falling short? Are their posts inconsistent or lacking engagement? 

✅ Opportunities – What gaps can you fill? Can you offer more value or a unique perspective? 

✅ Threats – Are they doing something that might overshadow your brand? How can you stay competitive?

   Your bio is often the first thing people see on your business page. 

But what is a Bio? 

A bio is a brief introductory paragraph that appears on your profile. It serves as a quick snapshot of who you are, what you do, or what interests you, providing others with a basic understanding of you at a glance.

Compare yours with competitors. 

Do they clearly explain what they do and who they help?

Are they using keywords that make them easy to find?

Is their tone professional, friendly, or informative?

How does your bio stand out from theirs?

 Looking at the type of content competitors post can give you insight into what works:

Post Formats: Are they using images, videos, carousels (a slideshow within a single post), or text-based updates? Is Instagram different from a Facebook post, and is this different from a LinkedIn post? 

Watermarking – Do they add branding to their visual imaging to prevent content theft?

Call to Action (CTA): A CTA is a prompt or instruction that encourages your audience to do something specific. For example, do they ask users to comment, book an appointment, or visit your website?

Engagement Metrics – Which posts get the most likes, shares, and comments?

Most social media platforms have professional dashboards that provide valuable analytics. 

You can use these tools to:

✅ See which posts get the most engagement, and then you need to work out why.

✅ Track follower growth and audience ages, sex, etc. 

✅ Identify the best times to post for maximum reach. Does timing affect your posts' engagement?

✅ Adjust your strategy based on what content gets the most engagement.

 A CTA is a prompt that encourages your audience to take action and maybe how to do it. 

Examples include:

"Comment below with your thoughts!"

"Book a free consultation today."

"Follow us for more tips."

"Click the link in our bio to learn more."

A strong CTA increases engagement and directs potential customers towards the next step in working with you.

Understanding your competitors and analysing your social media performance is key to building a strong online presence. 

You can effectively refine your approach and grow your brand by using S.W.O.T. analysis, reviewing competitor strategies, and leveraging insights from your professional dashboard.